From Struggling
to 312% More Leads
in 90 Days
A complete digital overhaul for Marco Jensen — GMB, website, paid ads, and local SEO working together to build a business that never stops generating leads.
A great business that
nobody could find
Marco Jensen has spent eight years building a reputation as one of the most reliable home renovation contractors in his area. His existing clients love his work. He’s thorough, communicative, and delivers exactly what he promises — every time.
But here’s the problem: none of that mattered online. Marco had no website. His Google My Business profile was incomplete and buried. He wasn’t listed on any local directories. In a world where homeowners search Google before they do anything else, Marco was invisible.
He was surviving entirely on word-of-mouth referrals, which were slowing down. He knew he needed help but didn’t know where to start. When he came to us, he said something that stuck: “I’ve tried a few things but nothing works. I don’t even know if I’m doing the right things.”
That’s exactly where we came in. Here’s what we found — and what we did about it.
Core Problems Identified
Four problems silently
killing his business
Marco didn’t exist online. No website, no GMB, no social presence. People searching “renovation services near me” simply could not find him — regardless of how outstanding his actual work was.
Fewer than 3 enquiries a week — all from personal referrals. There was no reliable, scalable channel to attract new customers, making monthly revenue completely unpredictable.
Competitors with worse services appeared on Google Maps and in local packs. Marco’s GMB listing was incomplete, unverified, and had zero reviews — making Google ignore it entirely.
Marco had run one Facebook ad with no results. Without a proper foundation — the right targeting, a converting landing page, and tracking — every attempt at marketing was wasted money.
What we built — and why it worked
We designed a four-pillar local marketing strategy. Each pillar was chosen to address a specific gap — and together, they created a compounding digital presence that keeps generating leads long after the campaign ends.
Rebuilt Marco’s Google Business Profile from scratch. This was the fastest win — fixing the GMB profile alone started driving Map Pack appearances within weeks, capturing high-intent searches like “renovation near me”.
- Corrected business category, attributes & service areas
- Uploaded 30+ professional before/after project photos
- Set up weekly posts, seasonal offers, and Q&A section
- Launched a structured 5-star review generation campaign
Designed and built a mobile-first website focused entirely on converting visitors into booked consultations. Every page was built with one goal: get the visitor to pick up the phone or fill the form.
- Custom design with service pages & clear pricing structure
- Before/after project gallery with real client work
- Click-to-call and lead form on every page
- On-page local SEO with location and service keywords
Layered targeted paid campaigns on top of the organic foundation to accelerate results. Meta ads for awareness and retargeting; Google Search ads for immediate high-intent traffic. Every euro tracked to a result.
- Facebook & Instagram local awareness campaigns
- Google Search ads targeting renovation keywords
- Retargeting campaign for website visitors who didn’t enquire
- Weekly A/B testing of creatives to reduce cost-per-lead
Built a complete local digital footprint across every major directory. Consistent NAP data across 10+ platforms creates a web of trust signals that Google uses to verify and rank local businesses.
- Listed on 10+ local directories with full profiles
- Enforced perfect NAP consistency across all platforms
- Built local citations and niche-specific backlinks
- Added LocalBusiness schema markup to the website
Numbers that tell the
whole story
After 90 days, Marco’s business looked completely different. He went from 3 enquiries a week to fielding calls every single day — and had to turn work away for the first time in his career.
monthly leads
growth
visitors
cost-per-lead
Everything Built, Nothing Left Out
GMB fully optimised and verified. New website live with local SEO in place. Listed on 10+ directories with consistent NAP. First reviews coming in from existing customers. Phone starts ringing for the first time from strangers.
Paid Ads Live, Leads Accelerating
Meta and Google campaigns launched. First paid leads converting. GMB appearing in top 5 local results for primary keywords. Weekly enquiry volume double what it was before the engagement started.
Booked Out, Turning Work Away
GMB ranking in the local 3-pack for key search terms. 312% lead increase confirmed. Website converting at 4.3%. Marco booking 3–4 weeks out for the first time in 8 years. Organic leads now sustaining without ad spend.
“Honestly, I was sceptical. I’d been burned by promises before. But within the first month I started getting calls from people I had never met — people who found me on Google. By month three I had more work than I could handle. Firasat didn’t just build me a website. He built me a business that actually grows on its own.”
Want these exact results
for your business?
Tell me about your business and where you’re struggling. I’ll map out exactly what it would take to get you there — no jargon, no fluff, no pushy sales call.
